An Organization Void of Character

If youve read my weekly column, youll know that I was an advocate of Mike Tices firing all season long. While I agree with the decision of Minnesota Vikings management to fire Mike Tice, I disagree about the way that they went about his release from the club.

While events leading up to Sunday nights decision to fire Mike Tice are foggy, one thing is clear, team ownership showed no character by surprising Tice by firing him right after Sundays win against the Chicago Bears.

Vikings ownership had told Tice that they would make a decision about his future with the club at Mondays early morning meeting. Mike Tice had to know that there was a better then fifty percent chance that ownership would relieve him of his head coaching duties.

What upsets me is that the ownership showed a lack of character by not keeping their word. Mike Tice didnt have an evening to savor his victory and have a positive end to the season.Mike Tice wasnt even given an opportunity to address his players with the news.

Mike Tices players were very loyal to him and the ownership could have had the common decency to allow Tice to have one last moment with the club.

I had many issues with Mike Tice but he gave a number of players a second chance to prove that they could play in the NFL. While many teams had given up on Darren Sharper, Mike Tice gave him a second chance. Darren Sharper will play in the Pro Bowl in February.

Mike Tice also gave Koren Robinson a second chance after the player went through alcohol treatment. Robinson had a good year this year

We should give Mike Tice some credit for giving these players a second chance and being loyal to his team.

Mike Tice handled his firing with class and didnt show any public resentment toward the club. I wish Tice would have acted this way for the past four years.

Vikings ownership didnt keep their word. They said that this organization would be operated with class and character. In my world, keeping ones word is important and leads to character.

How can we trust that Vikings ownership will operate this team any differently then the way that this club has been operated in the past few years?I don't think that the Vikings have the character to be a successful team in the NFL. Firing Mike Tice isn't going to give them the character that they seek.Character comes from within and team ownership seems to lack the character necessary to operate a successful NFL franchise.

I hope that Mike Tice finds an assistant coaching position in the NFL. Hopefully Mike can learn from another head coach what it takes to be a head coach in the NFL.Tice wasnt really given a chance, because he was promoted to Vikings Head Coach too quickly when Dennis Green was fired four seasons ago.

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The 5 Commandments Of Website Promotion

Website promotion is truly the reason behind internet marketing. The purpose of all your internet marketing activities is to drive traffic to your website so that your website can make the sale, or otherwise generate revenue for your business. There are literally hundreds of tips and techniques for promoting your website and driving traffic your way. However, there are some that stand apart from others as proven effective website promotion techniques.

Some of the most effective website promotion methods I've experienced include:

- Search engine marketing
- Pay-per-click advertising
- Link exchanges
- Buying traffic in bulk
- Email marketing

Some other fairly effective methods include participation in newsgroups and online forums, operation of referral programs, banner advertising, and issuance of press releases to gain exposure from the media. Placement of classified advertisements in newspapers, ezines, magazines, trade publications and in online directories is also somewhat effective.

One of the most wildly effective methods of internet marketing that is absolutely free and really drives tons of traffic to a website is giving away free, expert content to be republished. The trick to driving traffic from your give-away content is to provide a link back to your website as part of the content and giving others permission to publish your content for free as long as they leave it unchanged. This is an incredibly effective way to get the link to your website published and presented to an audience that is interested in the products or services you provide. There is a great demand on the internet for high quality, expert content so it should be no problem to get your articles picked up and published. There are a number of free content sites, some general and some industry specific, where you can display your articles for website owners to view and download.

Whatever methods of website promotion you choose for your internet marketing program be sure to monitor the results. The server logs provided by your email host should tell you where your traffic is coming from. This is an exceptional tool for managing your internet marketing program as well as for planning your future website promotion activities. If a website promotion method seems that is not working for you after you have given it adequate time, then change your strategy and methods a bit to get the best results from your internet marketing program. The key to success is staying on top of your website statistics and spending your marketing money wisely on the methods that work best for your business.

Copyright 2006 Jason Tarasi

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